The U.S. based subsidiary of Anheuser-Busch InBev has reportedly announced that it will launch an upgraded packaging for the Stella Artois Cidre variant. As per trusted sources, the overhaul of the design comes just over two years after the global packaging upgrade of the same product.
Anheuser-Busch, the Belgium-based brewing and drink holdings company, has recently confirmed that the change will take place in the upcoming weeks and the Stella Artois Cidre variant will be seen across stores sporting the new design soon.
The motive behind the design overhaul is to shift customer perception of the drink from the original premium cider to a more European-style cider. Reportedly, a crisp new logo and a stark white background are among the changes being made by the company to redefine the beverage.
According to a report by Beverage Daily, the 6-pack and the 12-pack boxes of the product also feature the signature Stella Artois Cidre wine glass which projects a more European image and symbolizes its Belgian roots.
Anheuser-Busch Vice President for Stella Artois, Lara Krug stated that the customers not only enjoy the drink’s perfectly well-balanced flavor profile but also have expectations to get the best from Stella Artois Cidre variant. Krug further added that the Stella Artois Cidre packaging was upgraded in order to meet these expectations and project a more sophisticated, modernized look that is in line with the company’s visual brand identity.
Reliable sources claim that the new packaging would appeal to a wider demographic and more potential customers would pick up a pack while shopping and give Stella Artois Cidre a try.
For the uninitiated, the Stella Artois Cidre is brewed by Anheuser-Busch InBev in the United States and the latest design overhaul is the first major revamp of the product packaging since its nation-wide launch in 2014.