Roberts Bakery, based out of the Cheshire, U.K., has announced that it will be introducing new 100% recyclable packaging for wrapping one of its artisan bread ranges to cut down on plastic wastes. According to sources close to the matter, the new packaging marks the initial step towards its goal of packing its entire product range in 100% recyclable or compostable wraps in the future.
Further from the sources, it has come to the fore that the range for which the new packaging will be used includes Heroic Wholemeal, Seriously Seeded and Wondrous White variant. All the three types pf bread will be packaged in 100% recyclable sleeves that are suitable for kerbside collection.
As per the Retail Times, Managing Director at Roberts Bakery, Stuart Spencer-Calnan was quoted as saying that since the company is considered to be a next-generation bakery brand, it is dedicated to not only contribute towards helping people live more sustainably, but also to ensure it adheres to its principles. To achieve this, meeting the demands of millennial consumers is necessary for whom sustainability is a significant issue, he added.
Robert Bakery’s packaging technology team is involved in continuous research and trails of different products and works with various international vendors to reduce plastic pollution and broaden its sustainable outlook to help mitigate the environmental degradation caused by plastic, said Spencer-Calnan. He believes the company’s decision to adopt 100% recyclable packaging is a simple way to guarantee an eco-friendlier future.
Supposedly, the company aims to become the first bread brand in the U.K. to lead in adopting sustainable packaging through this transition. Although this represents only a small effort taken by the company, it is an extremely significant step for Roberts Bakery as well as the overall category, stated Stuart Spencer-Calnan, who also urged other brands to follow sustainable packaging practices.
The sources confirmed that all range of breads which would feature the 100% recyclable packaging will be available from mid-October across prominent U.K. retailers including Asda and Morrisons.