Friday, October, 18, 2019 02:22:37

Notable coatings giant Axalta, has reportedly declared that it has joined hands with Plenham Ltd. – the parent firm of Bodyshop and IBIS Worldwide. The two firms have announced their multi-year global partnership that aims to help the global collision repair industry share ideas to drive the best practices in innovation, establish new processes & know-how via social interactions and dynamic media, and enhance business as a whole.

Sources claim that the agreement will also leverage Axalta’s refinish experience and expertise in order to improve Plenham’s global media platforms and networks.

Jim Muse, Vice President, Global Refinish Sales, Axalta, has been quoted stating that the new association between Axalta and Plenham is bound to extensively benefit the coatings manufacturer’s customers as well as the overall collision repair industry. Axalta’s successful track record in helping clients to enhance efficiency by means to deploying novel technologies and products, in tandem with Plenham’s network of body shops across the globe is likely to make the alliance a rather powerful combination, Muse further claimed.

Further expounding on the mutual benefits of the partnership, Muse continued saying that together, both the companies will be able to advance new thinking & technologies faster and obtain quicker feedback on certain ideas that would help enhance the industry and make it more cost effective than earlier. Indeed, the partnership is a win-win for both the firms, an ecstatic Muse added.

Echoing similar thoughts as Muse, Jason Moseley, CEO, Plenham, stated that the firm is rather delighted to have forged a long-term agreement with Axalta. Referring to the deal signed on the previous year, Moseley claimed that both the companies indeed have a joint passion to improve the collision industry. Having Axalta as a partner will enable Plenham to deliver an unrivalled portfolio of publications and events, Moseley further added.

For the record, Plenham and Axalta aim to kickstart the partnership with the IBIS USA 2019 symposium to be held in San Diego from the 13th to 15th of February 2019.