Axalta, a leading supplier of liquid and powder coatings is reportedly releasing its Adurra line of refinished accessories in Europe. As per trusted sources, the brand takes advantage of Axalta’s 150 years of coating expertise to deliver a custom-made product portfolio complementing the professional refinishing process for passenger cars as well as commercial vehicles. The result is an array of materials and tools that improve the standard of the refinished process and also optimize performance.
Adrien Schrobiltgen, Vice President of Refinish Systems at Axalta Europe, Africa and Middle East said that with Adurra the consolidation of paint and non-paint requirements indicates a one-stop shop for bodyshops, which is easy and more convenient. Schrobiltgen further stated that the Adurra range of products will provide vehicle repairs a new level of quality. Refinishers can believe that the quality and innovation that they presently relate with Axalta will be reflected in Adurra since its products have been widely tested in Axalta Training Centers throughout the region, Schrobiltgen added.
According to sources familiar with the matter, Adurra’s wide range of products include abrasives, films, masking tapes, nitrile gloves, polishing cloths, degreasing wipes, stirring sticks, mixing cups, and paint stands. Not only this, the product portfolio will be constantly updated.
To offer maximum flexibility, the brand will possess two levels of qualities so that the requirements of diverse bodyshops can be sufficed, claim sources. Audurra is also said to boast an appealing price performance ratio. The new brand will be available from January 2019 in Austria, the Netherlands, Norway, Sweden, Switzerland, and Germany, while more countries will be added in the ensuing years, reported sources. For the record, Axalta is a leading supplier of liquid and powder coating committed to providing innovative, colorful, and sustainable solutions to customers. Having over 150 years of experience in the coating industry, Axalta constantly develops better ways to cater to more than 100,000 customers across 130 countries through its premium coatings, applications systems, and technology.
